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JSL Lifestyle owned home and lifestyle brand Arttd'inox targets Rs 100 cr revenue in 3 years

New Delhi: Kitchen and homeware brand Arttd’inox is eyeing a revenue of Rs 100 crore over the next three years, said a top official of the company.


Arttd’inox is the B2C arm of JSL Lifestyle, a subsidiary of Jindal Stainless (Hisar) Limited (JSHL). The company sells premium stainless steel products across kitchen and home decor categories.


Rajesh Mohata, CEO and executive director, JSL Lifestyle Limited said, “With increasing our reach across India and the global market, we will be able to touch base of Rs 100 crore in next three years.” The retailer expects approximately 100 per cent Y-O-Y growth in the overall homeware category, while a 30 – 35 per cent growth in the kitchenware category, he said.


In India, the company sells via both online and offline channels. Arttd’inox has two exclusive experience retail stores in Delhi and plans to open one more in Kolkata, said Mohata. Additionally, it sells through multi-brand-outlets (MBOs) and is in talks to partner with more MBOs to expand its reach.


Mohata shared that along with domestic expansion Arttd’inox plans to go global. The company has launched some of its products in lifestyle stores across the Middle East and will soon enter the European market, he added.

The retailer manufactures its product line for Arttd’inox through its facility set up in Haryana.


The company will launch a select range of products in quarter three this year between October to December, shared Mohata.

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