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JSL Lifestyle Ltd Joins Hands with Hippo Stores to Democratize 'Stainless Steel' Kitchen Makeovers

The collaboration intends to expand the company’s brick-and-mortar retail presence and client base in the country.

The largest integrated producer of stainless steel in India, JSL Lifestyle Ltd, has established a partnership with Hippo stores, a modern retail destination. The collaboration intends to expand the company’s brick-and-mortar retail presence and client base in the country. It will further aid in educating customers visiting Hippo stores about the significant benefits of stainless steel.


JSL Kitchens is a name synonymous with best-of-breed design, superior fabrication, and exquisite craftsmanship. Their collection is termite-proof, water-proof, corrosion-resistant, and combustion-proof, encouraging healthy stainless steel culture in Indian homes.


Now easily accessible to its customers, Jindal Kitchens will cater to customers that are looking for low-maintenance and eco-friendly kitchen solutions, by offering a Lifetime warranty on their products. Their anti-resistant features conform to the highest standards of durability and sturdiness and stand the test of time.


Commenting on this collaboration, Rajesh Mohata, CEO and Executive Director, JSL Lifestyle Ltd said, “We are thrilled to be a part of this collaboration with Hippo stores, which reinforces our contribution to the Indian government’s “Make in India” initiative. Hippo store is India’s first Omni-channel Construction solution, providing the largest and most comprehensive selection of building construction materials on a single platform. This partnership will assist us in strengthening our customer relationships, distribution networks, and revenue profile. It’s important to grow with this brand as it increases JSL lifestyle Limited’s customer base and also helps in brand awareness to the new target audience.”


“We will use our deep understanding of customer needs and ability to execute insight-driven innovation to our advantage. This collaboration, according to the organization, will provide us with a significant competitive advantage in the future.


Commenting on the collaboration, Amit Garg, Managing Director, Hippo Stores stated, “We are India’s first Omni-channel Construction solution, providing the most comprehensive and diverse range of building construction materials on a single platform. Our vision is to be a part of every new or renovated home, establishing long-term relationships with our customers by being a dependable, competitive, and convenient source for all building products and services. We are a Digital First, a cloud-born company that focuses on using technology to rapidly build and optimize value throughout the entire building material value chain. This collaboration with JSL Lifestyle Ltd fits perfectly with our vision, and we look forward to a long-term relationship with such a prestigious organization.”


Given the variety of formats, physical stores, and digital platforms, Hippo Stores’ omnichannel strategy will provide JSL Lifestyle Ltd customers with convenience. The physical store serves as an experience centre, allowing customers to physically select what they want as well as interact in person with product experts for advice.


Commenting on this collaboration, Dr. Ekta Singh, Obstetrician and Gynecologist, The Women Care Clinic said, “It gives me great pleasure to be part of this occasion. JSL Lifestyle is well-known for offering environmentally friendly, durable, premium, stylish, and innovative kitchenware solutions. Each JSL kitchen piece exudes functionality, quality, and skilled craftsmanship. Customers will be able to enjoy the benefits of thoughtful design sensibility, intended to improve the performance, convenience, and ease of their daily routine.”

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