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Arttd'inox launches store in Chennai, 2020

Chennai, December 2020: India’s leading premium home-lifestyle brand, Arttd’inox, from the House of Jindals, JSL Lifestyle Ltd, opened their store today in Chennai, Tamil Nadu. Arttd’inox extends an exhaustive range for home fashion and functionality, across categories of home-ware (tableware, serve-ware, barware, home decor) and home-spaces (kitchens, wardrobes, vanities).


The store was inaugurated by prominent producer, Mr. R. B. Choudary, Super Good Films, and renowned actor, Mr. Jeeva, accompanied with Mr. Rajiv Kapoor, Business Head – Home Lifestyle, JSL Lifestyle, and franchise partner, Mr. Rohit Gadiya, and Mr. Goutam Jain, Aditya Kitchen Innovations. The store is located at a prime location in T Nagar, which is central and extremely popular in the city. The store opens 7 days a week from Monday to Sunday, from 10.30 am until 8.30 pm on working days as stated. Placed well in the city now, Arttd’inox has forayed with its first store and is welcomed to be Chennai’s most wanted lifestyle brand, for aspired living.


The store inaugurations began with the ribbon-cutting ceremony and lamp lighting, followed by the cake cutting ceremony to celebrate the store’s opening occasion. Delighted by the product galore, Mr. Jeeva, Actor shared “We are very excited to be here, and hope Arttd’inox does very well in Chennai! We love the range of tableware and kitchens, which is so comprehensive. The designs here are very impressive, making the product a great buy and suitable for every home! On the other hand, Kitchen designs are so exclusive and beautifully adaptable to varied cooking needs offering great functionality. The finishes and fittings are so sublime that everyone would want these to be in their homes.” To this Mr. R.B. Choudary added, “We would encourage everyone to come to the store, to visually perceive the range and integrate Arttd’inox experience in their living!”


Talking about this opportunity, Chief Executive Officer, JSL Lifestyle, Mandeep Singh said, “JSL Lifestyle is excited to open its first store in the city, for its iconic brand – Arttd’inox. Chennai is a prominent market, and the store location is also very suitable, therefore, we are confident that the brand would be extremely successful here! We are very pleased to join hands with our Franchise Partners, Mr. Rohit Gadiya and Mr. Goutam Jain, as we take our first step in the region with them. With this opportunity, we showcase our differentiated yet functional designs for our patrons in the city, becoming a member of their community, and consequently building our reputation for excellence in showcasing stainless artistry.”

Mr. Rajiv Kapoor, Business Head, JSL Lifestyle said, “We are extremely excited that we have marked presence of Arttd’inox in the core of the southern region, which is a critical market for us. With the first store in Chennai, it is a milestone achieved in our expansion journey. Aditya Kitchen Innovations are our esteemed franchise partners for the Bangalore market, and we are happy to extend our association with them for Chennai as well. We are confident of establishing the brand, and capturing the market share effectively, given our product range and excellence. We are mindful of the COVID-19 Impact on retail in the given times! The health and sustainability are of utmost importance, like never before! And, this is where, our material excellence in stainless gives us an edge to be an exclusive stainless steel lifestyle brand in India, accelerating the business potential multifold. We are on a path to be the fastest- growing home lifestyle brand in the country, and have series of store openings in the pipeline, and are further planning to open 20+ stores PAN India by next year.”


All in all, Arttd’inox extends a well-balanced range to its customers who aspire the distinguished contemporary living, given their disposable incomes. With an international persona, the brand brings a flair of inspired lifestyle to its core HNI patrons and millennials of today!